SNAI
SNAI is one of Italy's best-known betting brands, now owned by Flutter. It operates only in Italy and holds no licence in the markets we cover.
Licensed in Italy; not in the markets we cover
This brand is not licensed in the markets we cover (or only in part of them), so it has no Wayfinder Score. If you play there, you do not get the protections a local licence brings: limits, self-exclusion and a regulator to complain to.
- Owner
- Flutter Entertainment (since 2025)
- Roots
- Italian horse racing betting
- Licence
- Italy (ADM concession)
- Products
- Sports betting, horse racing, casino; betting shops
An Italian household name
SNAI grew out of the agencies that took bets on Italian horse racing and became one of the country's leading sports betting brands, with a large shop network and a strong online business. Playtech owned it from 2018 and sold it to Flutter Entertainment in 2025, which combined it with Sisal.
It operates under Italian concessions and serves residents of Italy only.
Availability
SNAI requires an Italian tax code to register and holds no licence in the markets we cover (US, UK, Ireland, Spain, Germany, Portugal, South Africa and Ontario). English-language searches come mainly from Italians abroad and from investors following Flutter.
Flutter serves the UK and Ireland through Paddy Power, Sky Bet and Betfair, and the US through FanDuel.
Worth knowing
For players in Italy, SNAI is a fully licensed operator covered by the national self-exclusion register. Italy restricts most gambling advertising, which is why the brand has little profile abroad.
We do not score operators outside our markets.