SBOTOP
SBOTOP is the current name of SBOBET, one of Asia's biggest bookmakers. It does not accept customers in the markets we cover.
Asia-facing; not licensed in our markets
This brand is not licensed in the markets we cover (or only in part of them), so it has no Wayfinder Score. If you play there, you do not get the protections a local licence brings: limits, self-exclusion and a regulator to complain to.
- Formerly
- SBOBET
- Main audience
- Asia
- Products
- Asian handicap betting, live betting, casino
- Known for
- English football sponsorship
What it is
SBOBET has been one of the largest bookmakers in Asia since the 2000s, best known for Asian handicap football betting, and now trades as SBOTOP. Its name has appeared on the shirts and boards of several English clubs.
The sponsorship is aimed at television audiences in Asia.
Licence status
SBOTOP holds no licence in the markets we cover (US, UK, Ireland, Spain, Germany, Portugal, South Africa and Ontario) and does not take customers from the UK.
Without a local licence there is no self-exclusion scheme, no mandated limits and no dispute body to turn to.
What to know
Seeing a brand at a Premier League ground says nothing about its licence where you live.
We do not score operators outside our markets.