Parimatch
Parimatch is a Ukrainian-founded betting brand known from Premier League shirts. Its UK site has closed, and it holds no licence in the markets we cover.
Not licensed in any market we cover
This brand is not licensed in the markets we cover (or only in part of them), so it has no Wayfinder Score. If you play there, you do not get the protections a local licence brings: limits, self-exclusion and a regulator to complain to.
- Founded
- 1994, Kyiv
- Products
- Sports betting, casino, esports
- Model
- Local partners and franchise sites in many countries
- UK status
- Former UK site no longer operating
The brand
Parimatch was founded in Kyiv in 1994 and grew into an international betting brand present in parts of Europe, Asia and Africa. It became familiar to British viewers through sponsorship deals with Premier League clubs. In many countries it works through local partners, each with its own site.
In Great Britain the brand was run for some years on the BetVictor platform under that company's licence.
Availability
The former UK address no longer leads to a working Parimatch site, and the brand holds no licence in the markets we cover (US, UK, Ireland, Spain, Germany, Portugal, South Africa and Ontario). Sites using the name elsewhere are separate operations and are not open to customers in those markets.
A logo on a football shirt is advertising aimed at a global television audience, not proof of a local licence.
Worth knowing
If you held an account on the UK site, any questions about balances go to the operator that ran it. For current betting, use a bookmaker licensed where you live.
We do not score operators outside our markets.