Omaze UK
Omaze UK runs prize draws for luxury houses in aid of charities. How the draws work, what they cost and how they are regulated.
UK prize draw operator, not a gambling licence
This brand is not licensed in the markets we cover (or only in part of them), so it has no Wayfinder Score. If you play there, you do not get the protections a local licence brings: limits, self-exclusion and a regulator to complain to.
- Launched in the UK
- 2020
- Model
- Paid-entry prize draws with a free postal route
- Prizes
- Houses, cars, cash
- Regulation
- Prize draw rules, not a Gambling Commission licence
How it works
Omaze sells entries to draws in which the top prize is a furnished house worth several million pounds, with cash and other prizes alongside. Each draw is run in partnership with a charity, which receives a guaranteed minimum donation and a share of proceeds. Entries can be bought singly or by monthly subscription.
A free postal entry route is available, as the law requires.
How it is regulated
Because there is a free entry route, these are prize draws and not lotteries, so they do not need a Gambling Commission licence. The government has asked the sector to follow a voluntary code of practice covering transparency, spending and under-18s. Omaze holds no gambling licence in the markets we cover (US, UK, Ireland, Spain, Germany, Portugal, South Africa and Ontario).
Draws are open to UK residents aged 18 or over.
What to know
The odds of winning a house are very long, and most of the entry price does not go to the charity. Treat an entry as a small flutter with a charitable element, and keep an eye on subscriptions, which renew automatically.
We do not score prize draw operators.